The Pattern Shop

Find the Pattern for Your Next Idea

Browse a curated collection of seamless patterns created for makers, small businesses, and creative projects. Shop individual designs with commercial licensing included—no membership required.

Whether you're designing stationery, packaging, apparel, accessories, home goods, or something entirely your own, find a pattern that helps bring your idea to life.

Shop All Patterns

New to The Pattern Shop

View all

One Pattern. Plenty of Possibilities.

Pattern Shop designs are available individually, making it easy to grab exactly what you need without committing to a membership.

Your purchase includes a commercial license for up to 500 physical end products, giving small businesses and independent creatives room to turn their favorite designs into something of their own.

Use your pattern for projects such as:

  • Product packaging
  • Stationery and paper goods
  • Fabric and sewn goods
  • Apparel and accessories
  • Home décor
  • Small-business products
  • Personal creative projects

Please review the full license terms included with each design before use.

Love More Than One?

You might be an Archive person.

Every design available in the Pattern Shop is also included inside the Pattern Archive, alongside hundreds of additional seamless patterns.

Instead of purchasing designs individually, active Archive members can browse and download from the full pattern library with commercial licensing and unlimited physical end products while their membership remains active.

Pattern Shop
Perfect when you need one particular design.

Pattern Archive
Perfect when you're always wondering what you're going to make next.

Discover the Pattern Archive

Need a Little Inspiration?

A pattern can become so much more than what you see on the screen.

Visit the Pattern Lookbook for a little creative inspiration and discover ways seamless patterns can come to life across apparel, accessories, home décor, stationery, packaging, gifts, and more.

Whether you're planning products for your small business or dreaming up your next personal project, consider it a place to browse, imagine, and see what your favorite patterns could become.

Browse the Pattern Lookbook

Made for Creative Possibilities

Every Johanna V. Creative pattern begins as an original illustration and is developed into a seamless repeat ready to become part of something new.

Browse the Pattern Shop, find the design that catches your eye, and see where your next idea takes you.

Shop Seamless Patterns